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TOOLS - CHATGPT APP
One question at a time
Build your strategy.
You have an idea, a company, or a new direction. But somewhere it is not fully clear yet. The Strategy Canvas Builder guides you through that clarity process, step by step, inside ChatGPT.
Not by giving you a generic business plan, but by asking the questions that matter.
WHAT IS IT
Not a business plan. A clarity process.
ChatGPT can generate a general business plan. But a general plan is not always what you need. Sometimes you do not need more text. You need more clarity.
The Strategy Canvas Builder is an 11-step guided process inside ChatGPT, created by Ben Steenstra. It helps you sharpen your idea, your direction, your positioning and the deeper reason behind what you are building.
It asks questions, gives suggestions and helps you turn scattered thoughts into one clear strategic page.
AT THE HEART OF IT ALL
"What is your Big Why?"
THE RESULT
One page. Everything that matters.
At the end of the process, you have a compact Strategy Canvas: a clear overview of what your business is about and why it matters.
You can use it for yourself, but also in conversations with partners, team members, investors, clients or other stakeholders.
HOW IT WORKS
11 steps to a clear strategy.
01
VALIDATION & NAME
Is the idea solid? Does the business name reflect what you are really building?
02
DREAM
What do you want to create if you stop thinking too small?
03
PURPOSE
Why does this business matter beyond making money?
04
BIG WHY
What is the deeper reason behind what you are building?
05
ROLE
What role do you want to play in the life, work or business of your customer?
06
ENTITY
What kind of company, brand or movement are you actually creating?
07
STRATEGY
What choices will guide your direction, focus and growth?
08
TARGET GROUP
Who are you really building this for? Be specific.
09
PRODUCTS & SERVICES
What do you offer, and how does it create value?
10
RULES OF THE GAME
What principles, boundaries and beliefs define how you want to work?
11
PRESENTATION
Create your final PPTX presentation
WHO IS THIS FOR
For entrepreneurs, founders and leaders.
The Strategy Canvas Builder is for people who are building something and want to make it sharper.
You can use it when you are starting with a new idea. You can also use it when you already have a company, but feel that the story, direction or positioning needs to become clearer.
It is useful for:
entrepreneurs, founders, startup teams, leaders, and business owners who want to reconnect their company to a stronger why.
You do not need to have everything figured out before you start.
That is the point.
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