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ARTICLES ABOUT MEANINGFUL BUSINESSES
Transform your business into a force for good and make a meaningful impact on the world! Discover how you can achieve financial success while prioritizing the well-being of your employees, customers, and the environment.
Explore the ways you can contribute to building a better society through your business, leaving a positive legacy that goes beyond profits and bottom lines.
Read on to unlock the secrets of running a business with a meaningful purpose and making a difference in the world.
Executive Coaching Reddit: What Do Leaders Actually Use a Coach For?
People searching for executive coaching Reddit are rarely looking for another coach explaining why coaching is valuable. They want to hear from executives who have actually worked with one. What did they use the coach for? Did it improve their decisions or merely give them an expensive person to talk to? And how do you know whether you are using an executive coach properly? Those are fair questions. Anyone can call themselves an executive coach. The internet is full of impres
Jul 1310 min read
AI Ben vs ChatGPT: How a Focused AI Conversation Partner Goes Deeper
AI Ben surprised me again. Not because the avatar looked realistic. Not because the voice worked. Not because the technology did something flashy. This time it was much simpler than that. After every session, someone can receive a transcript of the conversation. Someone I coach sent me one of those transcripts, and for the first time I could read how a conversation with AI Ben had actually unfolded from the inside. The conversation was about setting boundaries. At least, that
Jun 2810 min read
Before a business conflict can be resolved, the real pain has to come to the surface
Two good friends and smart young men decided to start a fantastic adventure together. They were going to build a software company with a specific solution for municipalities, and the idea landed so well that they raised their full start-up capital through crowdfunding. Before long, they had a handful of employees and the future looked bright. Until it turned out that municipalities can be very slow when it comes to decision-making, software needs constant maintenance and bugs
Jun 2610 min read
Executive Coach Amsterdam for entrepreneurs, founders and leaders
The search for a good coach, or perhaps better said, the right coach, can be quite difficult. Often it already starts with the question whether you even need a coach at all. I can speak from experience, because I once stood in those same shoes. I wondered how someone who knew nothing about my business, my life and my situation could possibly tell me anything useful. Looking back, that was exactly my mistake. I did not distinguish between a mentor and a coach. A mentor needs s
Jun 2510 min read
Insight: Why Companies Are Using AI, but Still Not Getting Enough Value from It
Everyone is talking about AI, and more and more people are using it every day. Yet for many companies, the real added value still remains surprisingly limited. This is especially true for SMEs, where many entrepreneurs are struggling to keep up. But to be fair, medium-sized and large companies often do not perform much better. They may have more tools, pilots and presentations, but that does not mean AI is truly integrated into the way the company works, serves customers, mak
Jun 2314 min read
AI Automation for entrepreneurs: Waiting is becoming more expensive
I write a lot about entrepreneurship, leadership, strategy and personal choices. But besides my work as an executive coach, I am also a partner at WeMindd, an agency that has evolved from a traditional advertising agency into an AI-native solutions partner. For me, that is not a separate technical detour, but an extension of how I look at entrepreneurship. AI forces entrepreneurs to rethink their business model, processes, costs, people and future. In that role, less than a y
Jun 238 min read
Entrepreneurship does not start with an idea, but with income
Many people want to become entrepreneurs. They talk about freedom, passion, impact, scalability, personal branding, investors and maybe even purpose. All fine words, as long as there is something real behind them. Income. Because without income, you do not have a business. At most, you have an idea, a dream, a LinkedIn profile or a PowerPoint presentation. Entrepreneurship does not start with a brilliant idea. Entrepreneurship starts with the willingness to do something today
Jun 228 min read
Business Strategy Builder reaches #2 worldwide in the ChatGPT App Directory
My Business Strategy Builder has reached the number 2 position worldwide in the Business category of the ChatGPT App Directory. A special moment. Not only because of the ranking itself, but especially because of what it represents. For more than 30 years, I have guided entrepreneurs, leadership teams, and C-level executives in strategy, growth, and business development. Sessions that normally take several hours, and sometimes even days when working with teams, have now been t
May 281 min read
Learning to See Beyond as a Young Entrepreneur
I want to share an interesting story with all entrepreneurs but especially the young entrepreneurs within online marketing or e-commerce. This story is about a big learning I had to learn by myself, without any mentors or people who were supporting me. I had to find out all by myself and made a lot of choices that were not the best decisions for my business. Wesley Kelder - Entrepreneur As a young entrepreneur in online marketing, I had to learn the ropes of strategic decisio
Jan 1, 20255 min read
The Future of Work and Life: 15 Bold Predictions About AI by 2030
The rise of artificial intelligence (AI) sparks divided opinions. Some see it as the harbinger of our downfall, while others view it as the breakthrough humanity needs to tackle global challenges. This debate mirrors the skepticism seen during the introduction of mobile phones. In 1999, the majority of people stated they didn’t want a mobile phone. Yet, by 2002, over 50% of people in Western countries owned one. I believe AI brings both opportunities and threats. Yes, there a
Dec 10, 202429 min read
The Free AI Business Strategy Canvas Builder That Can Create or Strengthen Your Strategy
The Free AI Business Strategy Canvas Builder is more than just a tool; it is a strategic compass that guides you through the often overwhelming process of navigating business strategy. While traditional strategy development is often time-consuming and complex, this tool offers an innovative approach by combining the power of AI and the intelligence of Chat GPT with years of experience of Ben Steenstra in business frameworks. What makes this tool unique is the balance between
Dec 6, 20244 min read
The Ethical Decline of Big Tech: Are Alphabet and Meta in Free Fall?
The giants of the tech world—Alphabet (the parent company of Google and YouTube), Meta (the parent company of Facebook), and their associated enterprises—are no longer the unblemished pioneers they once were. What started as companies proudly displaying their ethical compass has devolved into powerful entities that have neglected their own moral foundations. Under the guise of "Ethical Fading," these companies have abandoned their original ideals, driven by an insatiable hung
Aug 10, 20248 min read
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