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ARTICLES ABOUT MEANINGFUL BUSINESSES
Transform your business into a force for good and make a meaningful impact on the world! Discover how you can achieve financial success while prioritizing the well-being of your employees, customers, and the environment.
Explore the ways you can contribute to building a better society through your business, leaving a positive legacy that goes beyond profits and bottom lines.
Read on to unlock the secrets of running a business with a meaningful purpose and making a difference in the world.
Business Coaching Only Works When Coaching and Entrepreneurship Come Together
A young entrepreneur once told me during a conversation that he was still the central hub of his business. Almost every important decision ended up on his desk. Employees asked for his approval, clients wanted to speak to him and whenever uncertainty arose, everyone automatically looked in his direction. You could interpret that as an inability to delegate. But that would not have done justice to his situation. In just three years, he had grown from a one-person business into
Aug 238 min read
When Did You Go from Entrepreneur to Guardian of Your Own Success?
An entrepreneur I coached had a successful business. He had once been a highly successful sales manager who could sell almost anything to anyone. Impeccably dressed, a sleek Audi outside and a career that appeared to be heading in exactly the right direction. The future looked bright. Yet he had been carrying an idea around with him. I cannot reveal what that idea was. The market is distinctive enough that it would probably be quite easy to identify him. What I can say is tha
Aug 1916 min read
How a Radical Retail Transformation Failed: The Inside Story of Kijkshop
How an outdated business model, legacy debt and millions in agreed funding that largely never became available brought down an ambitious retail transformation. Most readers outside the Netherlands will never have heard of Kijkshop. For decades, however, it was one of the most recognisable names on the Dutch high street. Customers browsed products displayed behind glass, wrote down an item number and collected their purchase at the counter. Long before ecommerce existed, it fu
Aug 1220 min read
I Hate Action, but I Walked In Anyway
Action is a European discount retailer comparable to Dollar Tree in the United States. On cheap wood stain, employees who do not speak Dutch and the businesses we help turn into giants. Let me begin with a confession. I am not a fan of Action. I have little affection for stores that import entire containers of plastic junk from China, distribute it across Europe and then make us feel as though we have saved money because we bought something for €1.79 that we never needed in t
Aug 117 min read
Executive Coaching Reddit: What Do Leaders Actually Use a Coach For?
People searching for executive coaching Reddit are rarely looking for another coach explaining why coaching is valuable. They want to hear from executives who have actually worked with one. What did they use the coach for? Did it improve their decisions or merely give them an expensive person to talk to? And how do you know whether you are using an executive coach properly? Those are fair questions. Anyone can call themselves an executive coach. The internet is full of impres
Jul 1310 min read
AI Ben vs ChatGPT: How a Focused AI Conversation Partner Goes Deeper
AI Ben surprised me again. Not because the avatar looked realistic. Not because the voice worked. Not because the technology did something flashy. This time it was much simpler than that. After every session, someone can receive a transcript of the conversation. Someone I coach sent me one of those transcripts, and for the first time I could read how a conversation with AI Ben had actually unfolded from the inside. The conversation was about setting boundaries. At least, that
Jun 2810 min read
Before a business conflict can be resolved, the real pain has to come to the surface
Two good friends and smart young men decided to start a fantastic adventure together. They were going to build a software company with a specific solution for municipalities, and the idea landed so well that they raised their full start-up capital through crowdfunding. Before long, they had a handful of employees and the future looked bright. Until it turned out that municipalities can be very slow when it comes to decision-making, software needs constant maintenance and bugs
Jun 2610 min read
Executive Coach Amsterdam for entrepreneurs, founders and leaders
The search for a good coach, or perhaps better said, the right coach, can be quite difficult. Often it already starts with the question whether you even need a coach at all. I can speak from experience, because I once stood in those same shoes. I wondered how someone who knew nothing about my business, my life and my situation could possibly tell me anything useful. Looking back, that was exactly my mistake. I did not distinguish between a mentor and a coach. A mentor needs s
Jun 2510 min read
AI Automation for entrepreneurs: Waiting is becoming more expensive
I write a lot about entrepreneurship, leadership, strategy and personal choices. But besides my work as an executive coach, I am also a partner at WeMindd, an agency that has evolved from a traditional advertising agency into an AI-native solutions partner. For me, that is not a separate technical detour, but an extension of how I look at entrepreneurship. AI forces entrepreneurs to rethink their business model, processes, costs, people and future. In that role, less than a y
Jun 238 min read
Entrepreneurship does not start with an idea, but with income
Many people want to become entrepreneurs. They talk about freedom, passion, impact, scalability, personal branding, investors and maybe even purpose. All fine words, as long as there is something real behind them. Income. Because without income, you do not have a business. At most, you have an idea, a dream, a LinkedIn profile or a PowerPoint presentation. Entrepreneurship does not start with a brilliant idea. Entrepreneurship starts with the willingness to do something today
Jun 228 min read
Business Strategy Builder reaches #2 worldwide in the ChatGPT App Directory
My Business Strategy Builder has reached the number 2 position worldwide in the Business category of the ChatGPT App Directory. A special moment. Not only because of the ranking itself, but especially because of what it represents. For more than 30 years, I have guided entrepreneurs, leadership teams, and C-level executives in strategy, growth, and business development. Sessions that normally take several hours, and sometimes even days when working with teams, have now been t
May 281 min read
Learning to See Beyond as a Young Entrepreneur
I want to share an interesting story with all entrepreneurs but especially the young entrepreneurs within online marketing or e-commerce. This story is about a big learning I had to learn by myself, without any mentors or people who were supporting me. I had to find out all by myself and made a lot of choices that were not the best decisions for my business. Wesley Kelder - Entrepreneur As a young entrepreneur in online marketing, I had to learn the ropes of strategic decisio
Jan 1, 20255 min read
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