How purpose drives intrinsic motivation for entrepreneurs

Many entrepreneurs experience a lack of motivation and fun after a certain amount of time. Sales are going well, and successes are celebrated, but something is missing. As if the soul is slowly fading out of the business. This is something many entrepreneurs recognize themselves in and this video explains why. A lack of purpose and the Big Why are often the cause. That is also why it helps to define a business purpose. On a broader level, this also explains why purpose over profit companies gain rapid market share. And when that purpose shapes decisions, it becomes purpose-driven leadership.

https://youtu.be/k0x15B0vn70