How to start your own company - Free startup lessons

Starting a company takes more than a good idea. In these eight free lessons, entrepreneur, executive coach and author Ben Steenstra explores how founders turn ideas into something real. You will learn why courage matters, how to challenge accepted expertise, why you should prove demand before polishing your product, how focus creates traction, what gives a startup lasting purpose, which quiet patterns can lead to failure, and why the smartest move may look wrong at first.